Embratur 60 anos Sustentabilidade EN

AÇÃO DESTAQUE

SUSTAINABILITY

At Embratur, sustainability is not a trend — it is the way we think about the tourism we want to share with the world. The Agency is experiencing a new moment, with more responsibility, more innovation, and a stronger connection with Brazilians. It is about caring for people, biomes, and the stories that make Brazil unique. That is why, in every action we take, we strive to create a positive impact, inside and outside the Agency.

ESG in Embratur’s Strategy

The ESG agenda guides strategic decisions, planning, campaigns, and partnerships. By integrating environmental, social, and governance pillars into its daily operations, Embratur ensures that the international promotion of Brazil reflects a real commitment to transparency, diversity, and sustainable development. To achieve this, the protocol follows ESG principles integrated into strategic planning, an active ESG committee, annually monitored goals, and management grounded in transparency and data. Explore the actions within each pillar below.

ENVIRONMiENTAL

Social

Community Impact - Tourism that transforms travelers and residents

Tourism only makes sense when it improves the lives of those who live it daily. That’s why our actions directly impact communities, territories, and local businesses. Press trips, fam tours, and promotional strategies generate income, strengthen creative economies, and showcase the stories and cultures that make Brazil as diverse as its people.

Additional actions include:

- Support for community-based tourism
- Press trips and fam tours that strengthen small businesses
- Partnerships with Sebrae and local initiatives
- Promotion of the Amazon, Afro-tourism, and Brazilian culture

Decent Work and Internal Diversity - Caring for those who make Embratur happen

The transformation Embratur leads begins internally. The Agency values diversity, equity, and a safe work environment, with anti-racist policies, anti-harassment actions, and support for health and well-being. Embratur also carried out its first public selection process aligned with inclusion, reserving half of the openings for underrepresented groups.

Key actions include:

- Majority of leadership positions held by women
- Diverse teams with representation of Brown, Black, and Indigenous staff
- First inclusive public selection with half of positions for minority groups
- Well-being, health, and training initiatives
- Anti-harassment and anti-discrimination policies

Human Rights — Promoting Brazil with respect, equity, and care

Promoting Brazil also means promoting respect. Embratur ensures equal pay, a welcoming environment, and protection policies for staff and partners. The cooperation with the Ministry of Justice to improve service for women travelers reinforces this commitment: responsible tourism is safe tourism.

Actions adopted include:

- Anti-racist policy
- Institutional culture of equity
- Equal pay for men and women
- Cooperation with the Ministry of Justice to train police officers in assisting women travelers

GOVERNANCE

Governance with transparency

Embratur’s management is guided by data, active listening, and ethics. The Ombudsman’s Office, anti-corruption policies, and ongoing monitoring by the ESG Committee ensure clear processes and transparent decisions. This strengthens trust within the Agency, in the tourism sector, and in Brazil’s image abroad.

Key actions include:

- Active and accessible Ombudsman’s Office
- Updated anti-corruption policies and internal codes
- Social and environmental clauses in contracts
- Evidence-based strategic planning
- Innovation and market intelligence as core pillars

The Future of Sustainability at Embratur

The tomorrow we are building

Embratur is just getting started! In the coming years, the Agency will expand regenerative initiatives, accelerate decarbonization, advance toward Zero Waste certification, and fully integrate ESG commitments into international promotion.

The goal is to make Brazil an even more vibrant, diverse, and sustainable destination — ready to lead the world in green tourism. Next steps include:

- Expanding regenerative actions across the country
- Scaling decarbonization with new inventories and targets
- Achieving Zero Waste certification for headquarters
- Integrating 100% of international actions into the ESG Agenda
- Strengthening Afro-tourism, the Amazon, adventure, and biodiversity as global positioning
- Bringing communities, culture, and visitors even closer

Discover our Sustainability Report

and learn how we are shaping the future of sustainable tourism.

Conheça nosso Relatório de Sustentabilidade

e veja como estamos construindo o futuro do turismo sustentável.